I had a great opportunity to meet with some of the creative minds behind the luxury jewelry brand, Carat*, the other day.
I've followed the success of the brand for quite a few years as I knew it was new, and I thought it had a great start right out of the blocks in retail, and I watched the brand keep a great consistency to it's branding and marketing efforts year after year. When I worked at TSL Jewelry, I kept files of tear sheets on all of the jewelery brands to keep track of thier marketing efforts, and I would constantly evaluate new campaigns with the old to watch the building or breaking of a brand. Carat* kept standing out to me as sleek and sophisticated and lots of open avenues of opportunity to grow with creative marketing campaigns.
Here's to hoping that I get a collaborate on some future projects with them!