The past week was absolutely amazing... incredible. I worked with a great team of talent from DIGITAS and Lateral, from Holland, on a global ad campaign pitch to ASUS/INTEL. It was a mad rush to create a display of how to market the product across digital/ social, TVC and print camapign platforms. The original campaign and the output was perfect. The new campaign will take the original to new heights. http://www.insearchofincredible.com/
The pure excitment of participating with the whole team as we came together to create a super edgy and deeply psychological campaign, and going through the creative proccess, was a reminder of why I love the design industry and why it pays off to spend countless hours in front of a drawing table and computer to experiment with many art mediumns.
While the project was stressful on everyone, and the team from Europe even survived a close-call with a hotel burning down around them, and the creativity and great attitudes stayed elevated.
I'd absolutely love to show off the work I got to do, but the campaign is not yet public for a few months. However; I can show my depiction of the creative jokes and offbeat humor that comes during the times of stress, late hours and constant great attitudes.
Project Humor at mid-day
Project Humor at mid-night