Crowded Studios

Here was a great project where I was assigned the task of creating a parent brand logo for Branded HK. I had to create a logo that would encompass all sub-brand events they hold throughout Asia. These events are focused on the growing music scene, digital scene and gaming scene in Asia, drawing a lot of the top minds of these industries from the west. The Asia Matters logo had to sit in line with the core brand equities of the current logos, but represent an Asian flair that is hip meets traditional. Here are examples of my favorite logos I developed over the course of the project.