Crowded Studios

Here is an interactive piece I designed for fashion brand, Club Monaco, to be used on a multi-touch table in the retail environment. Read more about the project on the blog.

I've been swamped with a new, and fabulous brand project for an interaction and Augmented Reality company, Leovation. After a lot of research to really figure out what AR technology is and how it has been applied, my mind was completely blown-away! This is where technology is heading...and fast. What I had seen at Leovation was a brand new avenue for marketing and brand statements to be seen and touched. I created these initial product cards and advertisments with my first gut feeling of my interaction and experience with this technology. The message is that this comapny is able to help brands and marketing teams break out of "2-dimensional" thinking and the regular tools to get a message out in to the streets.

This project started out as pushing some pixels to get some ideas going on another project and later turned in to a wrapping paper project for a designer retail store in San Francisco, California.

FM is a developing brand that came to me to create a logo that is fun and full of impact directed toward an online community of shoppers looking for a a discount on various goods. The idea of the name is a play on impulse shopping for a shopper looking to indulge.

Here was a great project where I was assigned the task of creating a parent brand logo for Branded HK. I had to create a logo that would encompass all sub-brand events they hold throughout Asia. These events are focused on the growing music scene, digital scene and gaming scene in Asia, drawing a lot of the top minds of these industries from the west. The Asia Matters logo had to sit in line with the core brand equities of the current logos, but represent an Asian flair that is hip meets traditional. Here are examples of my favorite logos I developed over the course of the project.

Here are a few select pages from the 2011 谢瑞麟|Saxx Jewelry brand book I created. The book is used by the in-house marketing teams, and passed to outside marketing vendors. It guides the look, feel and energy of the jewelry brand.

ShelterBox is an international disaster relief charity that delivers emergency shelter, warmth and dignity to people affected by disaster worldwide. Shelterbox is custom tailored, to a disaster but typically contains a disaster relief tent for an extended family, blankets, water storage and purification equipment, cooking utensils, a stove, a basic tool kit, a children’s activity pack, and other vital items.

These books are an ongoing series of VIP coffee-table books for the 谢瑞麟 Tse Sui Luen brand. These hardback books are carefully laid out using the brand's best lifestyle advertising images of the year.

Here are annual report designs that have won numerous awards over the past couple years in Hong Kong and international MerCom awards two years in a row in New York for best design in the area of Retail.

I worked closely with renowned international interior designer, Bruce J. Brigham, and celebrity photographer, Jim Jordan, to create a powerful retail tour experience for international tourists that come to the 谢瑞麟 TSL Jewelry headquarters in Hong Kong. The showroom tour sees some 4,000 people daily throughout the year.

This is one of the seasonal ad campaigns for Estrella, 谢瑞麟 TSL Jewelry's premiere 100 facet Diamond. The Estrella brand has matured over the years, and is one of the industry's leading retail products.

Here are some of my favorite Christmas designs I did for TSL Jewellery over the past couple of years. I wanted the designs to be playful, unique, and yet not to interfere with the display cases on the front of the stores. These designs were displayed throughout China, Macau, Hong Kong and Singapore.

Atelier is a high-styled brand of fashion accessories aimed at China's affluent shoppers with a taste for fine hand-crafted jewelery. These products are one of 谢瑞麟 TSL Jewelry's finest collections in representing the brand's high quality standards.

Thirsty Horse Wines is a selection of fine Australian blends of Tawny Port, a selection of Sparkling white and red, Shiraz and Chardonay. The concept of the brand was to offer great wine at a medium cost to the market. The intended message of the branding is that Thirsty Horse is solid in taste, with a kick of fun. I photographed the wine bottles, used Cinema 4D and Photoshop CS5 for the graphics, Flash CS5 for the web site.

Here is some brand ideas I explored for (谢瑞麟|Saxx) TSL| Saxx, a jewelry brand in China. This brand is 6 years old and was the brain child of American interior designer, Bruce J. Brigham. He based the brand idea on fusing jewellery with music (particularly the saxophone), creating an authentic story in the jewellery retail area. Saxx has been very successful for the intended target market of young professional Chinese women. After 5 years of careful expansion, TSL|Saxx has 19 stores in major cities across China.

The idea for this campaign concept was to move away from the traditional focus of the direct victims of landmines, usually portrayed as a child without limbs, and moves it in to a role that challenges the audience with pop-culture.