Augmented Reality - packaging

I created a mock up for part of a presentation for Heinz. The concept, (one of many) is an AR game that turns the typical packaging in to a collectable piece, and reducing the negative impact of just "throwing away" the packaging. The game combines the idea of matching shapes of the ingredients and a basic "follow the numbers" to unlock the characters on the packaging. While the game and marketing platform are much more robust, I had to share how much fun it was to create this game and the characters. Even more, it's very exciting to create for this new avenue of brand experience.

Back in the saddle.

I'm excited to return from holiday and head straight in to a few massive projects for Bamboo Digital. I'll look forward to working with Augmented Reality, custom apps, transparent touch screens and multi-touch tables again. Happy 2013!

The Great Escape

Currently, I'm away on holiday... the first peaceful holiday in years, that hasn't been marred by work. That said, I cannot stop thinking and drawing out ideas when I return to the mad pace of Hong Kong.
Before I left for Holiday, I was happy to work the ever so awesome duo, Ian and Goz, with Digitas. Always a treat to work with these fellas on another brand campaign pitch.
Great news before holiday, that I get to partner up with Bamboo Digital, and get back on to some new projects using Augmented Reality and many of the great technologies I worked with at Leovation.

I leave this digital space with this view from the Chalet in the Alps
, a steep ride down a mountain, pics of my old design studio in Seattle, and a warm up down in Hermosa Beach California. Places where I can concentrate on relaxation and quiet to put all of these ideas together. Happy holidays!

Behind the scenes on a fashion shoot.

I spent a day working with French photographer, Jean Gorguet, shooting a new, amazing French label. There is almost nothing better than getting on set and spending 13 hours working in perfect unison with people you have never met. The shoot was a fabulous success and everyone on the team did an incredible job. Great feelings all around come out in the final images. These are some quick snaps from behind the scenes and test shots.

Virtual Try On

Over the past couple months, my design team and I at Leovation had developed and created a virtual try on platform.

This custom platform will allow customers the choice to create an image of themselves or upload a two-dimensional image of themselves, and experience an interactive three-dimensional try-on service. 

The customer will be able to create a relevant search for her favored design, and see the results in an animated three-dimensional image of herself on the screen (both web and mobile platforms).