I created a mock up for part of a presentation for Heinz. The concept, (one of many) is an AR game that turns the typical packaging in to a collectable piece, and reducing the negative impact of just "throwing away" the packaging. The game combines the idea of matching shapes of the ingredients and a basic "follow the numbers" to unlock the characters on the packaging. While the game and marketing platform are much more robust, I had to share how much fun it was to create this game and the characters. Even more, it's very exciting to create for this new avenue of brand experience.