In Search of Incredible.

The past week was absolutely amazing... incredible. I worked with a great team of talent from DIGITAS and Lateral, from Holland, on a global ad campaign pitch to ASUS/INTEL. It was a mad rush to create a display of how to market the product across digital/ social, TVC and print camapign platforms. The original campaign and the output was perfect. The new campaign will take the original to new heights. http://www.insearchofincredible.com/

The pure excitment of participating with the whole team as we came together to create a super edgy and deeply psychological campaign, and going through the creative proccess, was a reminder of why I love the design industry and why it pays off to spend countless hours in front of a drawing table and computer to experiment with many art mediumns.

While the project was stressful on everyone, and the team from Europe even survived a close-call with a hotel burning down around them, and the creativity and great attitudes stayed elevated.

I'd absolutely love to show off the work I got to do, but the campaign is not yet public for a few months. However; I can show my depiction of the creative jokes and offbeat humor that comes during the times of stress, late hours and constant great attitudes.

Project Humor at mid-day

Project Humor at mid-night

Digitas Branding

I'm looking forward to working with some great talent at Digitas for the next couple weeks on a consultant gig. This is one of my favorite digital agencies that I have been following for a while. I absolutely love the energy I've seen in thier projects and campaigns. This should be a rad ride! http://digitas.com

Planet Deco in the Making.

I dug out an old file of inspiration that helped me shape the art direction for a luxury jewelry brand. I decided to recreate the image in Cinema 4D, but adding my own twist to it. 

I've always been a fan of Deco, with its bold lines, rules of simplicity mixed with chaos and of course the heavy shadows cast by gradient noise. There is so much going on in the old Deco drawings but the messages are so clear. 

As a creatve brainstorming session for a large series of Deco design I'm about to dive in to, purely to add to my digital library for future projects, I thought I'd post some of the proccess.

INSPIRATION

Initial Cinema 4D Layout

Initial Import to Photoshop/ add some color

Add Depth

Add Some Background and Brush Effects

AND I HAVE A LOT MORE TO GO WITH THIS........

Fluid and then the egg.

I saw that Fluid of Hong Kong is running a "design an egg" for a prize. So, I recycled some graphics from last weeks wraping paper project and spent 30 minutes creating an egg. Though I'm sure there will be some amazing submissions to blow mine out of the... water? Bowl? Basket?... whatever. Fluid is a pretty rad company that has been great to watch grow over the years. I met with these guys a while back and observed that almost everything they touch turns to gold (no pun on the golden goose). I highly recommend them to get great work done.

Update on Friday, March 30, 2012 at 3:02AM by josh sellers

Okay, one more....

Full Circle.

I have a meeting this week with a fabulous agency called Razorfish. I remember this company well as this is the place that got me in to this design mess many years ago.

 At the time I was a file clerk in Seattle, moonlighting as a graffiti artist and spending my hard earned cash on brushes, canvas, and still-life sessions at a seattle art gallery. I visited the San Francisco office in 1998 at the request of the MD at the time.

I spent a week hanging around watching some amazing digital artists making some amazing cutting edge digital design, and they were actually having fun. The MD of the office would drop by the office at 11pm and have kick people out of the office so they could get some sleep. These designers were my new found heros.

I met with the Art Director at the office and picked her brain on how to get in to this. She recommended I go to art school, study my ass off to learn HTML, Java, macromedia products, etc, and to look at this new venture as a lifestyle, not a job. 

3 years later, I found myself hanging arounf the razorfish office again, with these skillsets the AD had recommended to me. As I was getting ready for a sweet internship job... the dot-bomb dropped. There was a mass-exodus from Silicon Alley and the opportunity was shut down. I found myself immigrating to China to work with  software company instead...

I've always followed Razorfish from the days of i-cube/ Plastic and Spray to the SBI/ Avenue A and Microsoft handoffs. It's been an amazing brand to watch grow over so many platforms.

I certainlty look forward to this meeting even if nothing comes of it. Pretty rad designers.

(yes, old logo)